Methodology
We work in three shapes: a fixed-scope diagnostic, a defined project with a stated outcome, and an ongoing programme with a monthly scope. Which fits depends on how well the problem is understood, not on budget.
How to choose between them
The three shapes
Not on budget. Move between the three to compare what each suits and where each goes wrong.
When the constraint is unclear
A diagnostic is fixed in scope, price and duration. It is deliberately separable so that continuing is a decision made with findings in hand. You keep the written diagnosis whether or not anything follows.
When the shape of the work is known
A project has a defined outcome and an end. It suits work whose shape is known: a site rebuilt, an integration delivered, a process automated. We prefer projects to be scoped narrowly enough to finish.
When the work compounds
A programme is ongoing work with a scope agreed each month against a stated priority. It suits compounding work such as search visibility, where the useful unit is a quarter rather than a deliverable.
What we avoid
It is comfortable for both parties, and it is the arrangement most likely to run for a year without anyone being able to say whether it worked.
It is scoped and priced on its own, so continuing is a decision made with the findings in hand rather than a commitment made before them.
Describe where the work currently is and we will tell you which shape fits — including when the honest answer is the smallest one, or none of them yet.
