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Generative Engine Optimisation is the practice of making a brand more likely to be cited as a source inside AI-generated answers: in systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews.
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Grouped by what each one is for. A guide gives you a method, a comparison weighs two options, a decision guide helps you work out whether to act at all, and the glossary just defines the term.
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